Will Using Social Media Help Your Business?

Do you remember the old days when myspace.com was just getting started? Most of the people who used it were 11 to 15 years old, but adults and especially businesses stayed away from this new social media and networking. Of course, times have changed and with it came new forms of social media including Facebook and Twitter. Unfortunately many businesses still see these sites as a place where people post that are bored or have nothing else to do. Today, there are many businesses that make use of driving traffic to their sites using social media sites such as Facebook, Twitter, and many others that are popping up all the time.

Social media for business did not just grow slowly over time, it literally burst on the Internet with a huge following and undertaking. Today, if your business, especially an online business is not using social media and networking, you are missing out on tons of traffic that could be sent to your site. This extra traffic ultimately means more sales! The question is why would you not want to use social media to boost your business?

If you have an online business, then you need all the exposure you can get to attract more customers. Go to Facebook, and search for any online business you can think of, you will find a presence there. One of the largest online retailers, Amazon.com has a Facebook page, with over 140,000 people who like their page. Why does such a large business need social networking? HELLO, they are smart and use every avenue available to them. Another reason they stay on top!

Do yourself a favor and check out some of the businesses in your field that are on the social media sites. Look at how they structure their pages. Of course they have a link to their main website. Someone from the company posts updates, such as sales, special promos, and adds a bit of fun in with it. The important thing to remember about any of the social media sites is it is an avenue to get people back to your website to buy products. However, you can’t just have a sales page because this would no doubt turn people off. You want to get your advertising across in a fun way, but still post comments that are purely entertaining or informational and have nothing to do with selling.

Finally, always keep everything you write on any of the social media websites positive. Never knock your competitors because this leaves a bad taste in people’s mouths. Check your social media sites daily or hand the task to someone else so you can always address personal responses. Never post gloomy messages and stay clear of politics or religion (unless your business deals with one or the other) because this will surely begin online arguing. Social media is here to stay, use it to your advantage to boost your online business!